"Cloudworking" as a New Natural Stage in the Evolution of Social and Labor Relations Influenced by ICT

Abstract

The global exchange of knowledge and information forms a new interaction environment, new economic and social relations. These processes are not always reflected in the legal framework and require the government to respond to the processes caused by the massive introduction of ICT. New methods used by innovative companies around the world should be widely disseminated, which requires, in particular, studying of the digital divide phenomenon and finding the ways to overcome it.

The problem of "working in the cloud", innovative forms of employment based on information and communication technologies, is discussed in the article. The author asserts that creation of innovative, highly intelligent workplaces can significantly improve performance and will not lead to an increase of unemployment. In his opinion, the principles of "working in the cloud" should become the most important factor of labor productivity growth and staff motivation, the basis of effective innovative ways of labor markets integrated development in the regions of Russia.