User-generated Content as a Result of Media Sphere Transformation

Abstract

In connection with the development of the information society and the media sphere transformation the behavior of the modern user becomes more active. The user turns from a passive consumer into a content provider. As a result, in mass media, such notion as a user-generated content (UGC) becomes relevant. It this research the problems associated with this unique phenomenon are discussed. Analysis of the non-standard use of UGC by modern Russian and foreign media gives an idea on the trends of further development of this phenomenon.