Political Scandals Coverage Bias and the Problem of Trust in Television

Abstract

The aim of this article is to study strategies for covering political scandals on television and their impact on changing the degree of trust in television channels. The subject of consideration was a political scandal related to the Minister of Physical Culture, Sports and Tourism of the Orenburg region Oleg Pivunov. As a basis for the study, information materials of regional television channels were taken. A comparison of the revealed strategies for covering the political scandals with the program policy of these channels broadcasting is made. The author makes the conclusion that the degree of audience’s confidence in television has changed.