Coverage of Election Campaigns in the Media and Electoral Interest
Keywords:
electorate, electoral interest, electoral activity, election campaign, elections, mass media, Orenburg region.Abstract
The article discusses a strategy for covering the election campaign in mass media from the viewpoint of their impact on electoral interest. The research objects are electoral processes in Russia and United States of America in 2016. The studies were conducted with the use of materials from news, several public and political programs on federal and regional TV channels, as well as posts made by Orenburg region residents on social networks. The applied methods were quantitative content analysis and discourse analysis.