A Concept of Information Campaign to Promote the Value of Family and Family Lifestyle

Authors

  • Oksana Viktorovna KUCHMAEVA National Research University “Higher School of Economics"
  • Tamara Kerimovna ROSTOVSKAYA Moscow State Social University

Keywords:

information campaign, family values, family lifestyle, target group, audience, influence channels, mass media.

Abstract

The article proposes a concept of information campaign to promote family values addressed to different target audiences. Special attention is paid to building pro-family values in the younger generation and to the support of the family by the state. Objectives, tasks and principles of information campaign are formulated, its programme events and techniques are described, the role of the media during the campaign is emphasized.

About authors

Oksana Viktorovna KUCHMAEVA

National Research University “Higher School of Economics"

Doctor of Economic Sciences; Professor, National Research University “Higher School of Economics”, Chief Researcher of the Institute for the Study of Childhood, Family and Education, Russian Academy of Education

Tamara Kerimovna ROSTOVSKAYA

Moscow State Social University

Doctor of Sociological Sciences; Professor, Chair of Family, Gender Policy and Juvenology, Russian State Social University; Professor, Chair of Social Pedagogy and Psychology, Moscow Pedagogical Social University

журнал «Информационное общество», №3 за 2016 г.

Published

12.02.2020

How to Cite

KUCHMAEVA, O. V. ., & ROSTOVSKAYA, T. K. . (2020). A Concept of Information Campaign to Promote the Value of Family and Family Lifestyle. Information Society, (3), 37-47. Retrieved from http://infosoc.iis.ru/article/view/281

Issue

No. 3 (2016): ICT in the service of man and society

Section

Information society and mass media