Behavior of Users of Online Sources of Mass Communications

Abstract

Modern mass communications are no more delivered solely through mass media. With social networking taking its place, mass communication process has been simplified, on the one hand, and new opportunities of impacting public opinion have been formed, on the other hand. Behavior of social network users is studied by sociology, political science and marketing research. Based on the analysis of social network users, the author concludes that social networking may function as an efficient tool of information impact for authorities.