Modern Society and Networking Society

Abstract

The article analyses basic approaches to modern society as a networking society Networking structure is considered as a decentralized set of interrelated nodes that is able to extend through including new nodes, thus attaching flexibility and dynamic properties to the network. In society, such “node” is a social entity that is able to process, accumulate and produce new information. With distribution of networking structures and networking logic in place, we can talk of currently shaping networking culture that has asynchronous, non-linear features, semantic and axiological pluralism, domination of publicity.