PR Technologies as a Tool of Efficiently Promoting Youth State Programmes

Authors

  • Tamara Kerimovna Rostovskaya Sholokhov Moscow State University for the Humanities
  • Tatiana Andreevna Kipshara Sholokhov Moscow State University for the Humanities

Keywords:

state programmes for young adults, family institution, cultural traditions, moral and spiritual values.

Abstract

The article considers different kinds of mass communications and their impact on shaping young adults and young families.

The authors also single out main functions of mass media in the context of their impact on young people and provide recommendations for shaping positively oriented, patriotic young-adult environment that would assist to strengthening the family as social institute based on Russian cultural traditions and moral and spiritual values.

About authors

Tamara Kerimovna Rostovskaya

Sholokhov Moscow State University for the Humanities

Professor, Doctor of Sociological Sciences, Professor of the Department of Sociology and Organization of Work with Youth, Sholokhov Moscow State University for the Humanities

Tatiana Andreevna Kipshara

Sholokhov Moscow State University for the Humanities

Master’s Degree Student, Sholokhov Moscow State University for the Humanities

Published

23.04.2020

How to Cite

Rostovskaya, T. K. ., & Kipshara, T. A. . (2020). PR Technologies as a Tool of Efficiently Promoting Youth State Programmes . Information Society, (2-3), 101-107. Retrieved from http://infosoc.iis.ru/article/view/386

Issue

No. 2-3 (2015): ICT: new opportunities - new challenges

Section

Information society and mass media