Sports Club Dialogue with Fans: a Virtual Case

Authors

  • Yulia Yuryevna LEKTOROVA Perm National Research Polytechnic University
  • Andrei Yuryevich PRUDNIKOV Perm National Research Polytechnic University

Keywords:

sports, KPI, online-communications, official website of sports club.

Abstract

In the conditions of virtualization of the media landscape, strategic communications in the field of sports are rapidly oriented towards the use of digital technologies and modern web resources. Effective management of virtual media resources is becoming a condition for the presence of a sports club in the information agenda and the commercialization of a sports project. This study presents a model for analyzing the key performance indicators of a sports club website, which is open and accessible to all Internet users.

About authors

Yulia Yuryevna LEKTOROVA

Perm National Research Polytechnic University

 

Candidate of Political Sciences, Associate Professor; Department of Foreign Languages and Public Relations, Perm National Research Polytechnic University

Andrei Yuryevich PRUDNIKOV

Perm National Research Polytechnic University

Candidate of Political Sciences, Associate Professor; Department of Foreign Languages and Public Relations, Perm National Research Polytechnic University

Published

06.05.2020

How to Cite

LEKTOROVA, . Y. Y., & PRUDNIKOV, . A. Y. (2020). Sports Club Dialogue with Fans: a Virtual Case. Information Society, (4-5), 107-115. Retrieved from http://infosoc.iis.ru/article/view/446

Issue

No. 4-5 (2018): The main trends in digitalization in the economy and society

Section

Sports and tourism in the information society