Review of the results of psycholinguistic research on strategies of speech behavior in the digital society

Abstract

The article discusses research results on language tools and communication strategies in the digital environment. The language tools used in modern communication, their role in creating emotional messages and forming value orientations, are reflected. It is shown that the use of certain language tools and communication strategies can significantly affect message perception and achieve goals. The ultimate goal of the announced research is to create adequate datasets and machine learning algorithms used to support digital dialogues and live communication.