Innovative Startups at the First Three Years on the Market: a Way to Sustainable Development
Keywords:
startup, business accelerator, product market-entry strategy, business planning, entrepreneurial skills, case study.Abstract
Abstract
The article raises questions of young innovative companies’ survival at the early stages of their development, discusses the international research experience of startups business success and failure, and also presents results of qualitative multiple case study. As the objects of study, the authors have chosen startups that completed an acceleration program from the Internet Initiatives Development Fund and have successfully been staying in business during three years from company formation. An analysis of the experience of specific enterprises made it possible to identify the skills and strategies used by the owners of IT startups in the first three years, and evaluate their contribution to the sustainable development of companies.
