Advertising and informational materials on residential real estate as a tool of local identity representation

Authors

  • Irina Alekseevna Tikhonova National Research University Higher School of Economics

Keywords:

локальная идентичность, наружная реклама, веб-сайт, жилая недвижимость

Abstract

The results of a study on the local identity parameters representation in advertising and information materials of real estate objects in Moscow are presented. A content analysis of materials was carried out. The dominant parameters of local identity are determined.

About author

Irina Alekseevna Tikhonova

National Research University Higher School of Economics

Faculty of creative industries
School of communication
Lecturer, PhD student

Информационное общество, 2025, выпуск 5

Published

31.10.2025

How to Cite

Tikhonova, . I. A. (2025). Advertising and informational materials on residential real estate as a tool of local identity representation. Information Society, (5), 74-80. Retrieved from http://infosoc.iis.ru/article/view/1311

Issue

No. 5 (2025): Knowledge economy

Section

Information society and mass media

Copyright (c) 2025 Ирина Алексеевна Тихонова

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.