Specificity of Professional Paths in the Field of Online Advertising (Based on the Biographies of Representatives of the Digital Agencies Segment)

Authors

  • Evgeniya Viktorovna PETROVA National Research University “Higher School of Economics”
  • Anna Alexandrovna BORISOVA National Research University “Higher School of Economics”

Keywords:

digital, internet, biography, profession.

Abstract

Based on the analysis of biographies of representatives of Russian digital agencies the manpower trends in the field of online advertising are considered in the article. The choice of such direction and its relevance is substantiated. The results of research relieve the characteristics of the direction being studied in the context of current trends.

About authors

Evgeniya Viktorovna PETROVA

National Research University “Higher School of Economics”

Associate Professor, Media Department, National Research University “Higher School of Economics”

Anna Alexandrovna BORISOVA

National Research University “Higher School of Economics”

Student of “Media Communications” Educational Program, National Research University “Higher School of Economics”

Published

24.01.2020

How to Cite

PETROVA , E. V., & BORISOVA, . A. A. (2020). Specificity of Professional Paths in the Field of Online Advertising (Based on the Biographies of Representatives of the Digital Agencies Segment). Information Society, (6), 61-69. Retrieved from http://infosoc.iis.ru/article/view/156

Issue

No. 6 (2018): Наука, технологии, право - компромиссы цифровизации

Section

Information society and mass media