Pseudo Information Essence of Advertisement and Branding in Consumer Society

Abstract

Significance of pseudo information impact has been greatly increased in the information society of consumerism.•  This impact is mostly exercised through branding and advertisement in order to shape consumer attitudes. Every offered product has symbolic information add-on that points out to its quality, and, respectively, to the status of its owner. However this add-on and message as such can form misleading ideas of product quality. This is how pseudo information essence of representing the product is manifested.