Media literacy of Russian rural population (based on in-depth interviews)
Keywords:
media literacy, rural population, in-depth interviews, sources of information, relationships in the media, media creationAbstract
The purpose of article is to explore the features of media literacy of Russian rural population on the basis of data collected in 5 field trips to the countryside in 2012-2018 (Kostroma region, Rostov region, Republic of Tatarstan, Irkutsk region, Tambov region). Based on 199 in-depth interviews, the authors examine how villagers use information sources, build relationships in the media and creatively use the media.
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