Digital activity of Russian organizations in the field of information technology services: trends and vectors of digital activity in the development of e-commerce and marketing technologies

Abstract

The paper presents the key development trends of Russian IT organizations engaged in the development of digital solutions in the field of e-commerce and marketing technologies in the final dynamics of development for 2020, as well as their short-term plans for 2021. It reflects a representative picture of the business environment, technological benchmarks, differentiation of the demand for digital solutions from customers in the context of COVID-19. The pandemic was found to be an important driver of digital activity. Against the backdrop of a slowdown in economic activity in the context of a coronavirus crisis, IT organizations turned out to be quite stress-resistant to exogenous and endogenous market parameters.