Museum interaction with the audience through audio tours (work experience of moscow museums on the izi.Travel platform)

Abstract

The article consists of an analysis of audio guides presented on the izi.Travel website. Nowadays, museums are forced to search for new ways of interacting with their audiences, in which information technology plays a key role. Audio tours are one of the best examples of these products. Based on the analysis of audio tours of Moscow museums on the izi.Travel portal, it was determined that state art and historical museums are developing audio guides primarily. Moreover, audio tours are another way for museums to promote themselves in the digital space, which is actively used by schools and private museums.