Artificial intelligence technologies in predictive demand management of IT companies

Authors

  • Nadezhda Petrovna Brozgunova Financial University under the Government of the Russian Federation
  • Stanislav Alexandrovich Zotov Financial University under the Government of the Russian Federation
  • Sergey Ivanovich Neizvestnyy Financial University under the Government of the Russian Federation
  • Boris Borisovich Slavin Financial University under the Government of the Russian Federation

Keywords:

proactive and anticipatory management, digitalization trends, lead management, predictive analytics, big data

Abstract

In turbulent, rapidly changing business conditions, proactive response in managing the formation of demand for IT products and services in lead management becomes especially relevant. For IT business, the search for practical answers to the questions becomes vital: How to increase sales of a product? How to expand your sales niche? How to increase the number of leads? Modern artificial intelligence tools make it possible to implement proactive demand management through the use of convergence technologies to analyze customer behavior and market development.

About authors

Nadezhda Petrovna Brozgunova

Financial University under the Government of the Russian Federation

Department of business informatics
Associate professor

Candidate of economic sciences, associate professor

 

Stanislav Alexandrovich Zotov

Financial University under the Government of the Russian Federation

Department of business informatics
Postgraduate student

Sergey Ivanovich Neizvestnyy

Financial University under the Government of the Russian Federation

Department of business informatics
Professor

Doctor of technical sciences

Boris Borisovich Slavin

Financial University under the Government of the Russian Federation

Department of business informatics
Professor

Doctor of economic sciences

Информационное общество, 2024, выпуск 3

Published

30.06.2024

How to Cite

Brozgunova, N. P., Zotov, S. A., Neizvestnyy, S. I., & Slavin, B. B. (2024). Artificial intelligence technologies in predictive demand management of IT companies. Information Society, (3), 132-142. Retrieved from http://infosoc.iis.ru/article/view/1060

Issue

No. 3 (2024): Life in digital: what's new

Section

Information society technologies

Copyright (c) 2024 Надежда Петровна Брозгунова, Станислав Александрович Зотов , Сергей Иванович Неизвестный , Борис Борисович Славин

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