Generative Artificial Intelligence and its impact on personalization of consumer offers

Authors

  • Aleksandr Dmitrievich Stolyarov Institute of Applied Information Technologies
  • Vladimir Vladimirovich Gordeev National Research Nuclear University MEPhI
  • Andrey Viktorovich Abramov National Research Nuclear University MEPhI
  • Viktor Ivanovich Abramov National Research Nuclear University MEPhI https://orcid.org/0000-0002-9471-9408

Keywords:

digital technologies, personalization, generative artificial intelligence, digital innovations

Abstract

The impact of generative artificial intelligence on the personalization of offers to consumers is discussed. It is shown that it allows companies to create more accurate, relevant and attractive offers for each user. Methods for increasing the personalization of offers using generative artificial intelligence are identified and presented. An analysis of the problems and challenges in the implementation of generative AI is conducted, and solutions for improving the personalization of offers using generative AI are presented.

About authors

Aleksandr Dmitrievich Stolyarov

Institute of Applied Information Technologies

Researcher

Vladimir Vladimirovich Gordeev

National Research Nuclear University MEPhI

Postgraduate student

Andrey Viktorovich Abramov

National Research Nuclear University MEPhI

Master’s student

Viktor Ivanovich Abramov

National Research Nuclear University MEPhI

Faculty of business informatics and complex systems managemen
Department of business project management
Professor

Doctor of economics, associate professor

Информационное общество, 2025, выпуск 2

Published

30.04.2025

How to Cite

Stolyarov, A. D., Gordeev, V. V., Abramov, A. V., & Abramov, V. I. (2025). Generative Artificial Intelligence and its impact on personalization of consumer offers. Information Society, (2), 2-13. Retrieved from http://infosoc.iis.ru/article/view/1216

Issue

No. 2 (2025): Digital technologies: use and right of refusal

Section

Social and economic aspects of the information society

Copyright (c) 2025 Александр Дмитриевич Столяров, Владимир Владимирович Гордеев, Андрей Викторович Абрамов, Виктор Иванович Абрамов

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.