Transformation of a Virtual Market: from Traditional Intermediation to Network-Based Providing

Abstract

Transformation of a virtual market is inextricably linked with the formation of a fundamentally new type of logistics intermediaries, which build its logistic infrastructure. These intermediaries not only provide logistical services to the participants of virtual transactions, but also replace traditional wholesale and retail intermediaries in commodity distribution networks. The article analyzes the role of the network-based logistics services providing in the formation of the virtual market infrastructure.